A lighter SDK, without the trade-offs
For app publishers, adding a monetization SDK has often meant a quiet compromise: more revenue potential in exchange for a heavier app, a longer integration, and one more dependency to maintain. It doesn’t have to be that way.
Liftoff Monetize has built its SDK to give you the full weight of a global monetization platform, without the weight in your app. A lean SDK, a fast integration, and access to premium demand and the complete range of ad experiences, all at once.
Small footprint, by design
The Vungle SDK is one of the lightest in mobile monetization. On Android, the download size is under 1 MB (672.8 KB). On iOS, it adds 5.12 MB to your app. Our SDK, version 7.7.4, was measured alongside top networks in a June 2026 benchmark, using a consistent, reproducible methodology. At the time of testing, both platforms showed our SDK as the lightest.
That footprint is a deliberate engineering choice. We ship a lean SDK, keep third-party libraries separate rather than bundling them, and invest continuously in reducing size and complexity with every release. The result is less impact on your app size, a faster integration, and fewer dependencies for your team to maintain.
The SDK is also fast to initialize, ready when your app calls it, so it can compete for impressions from the start of the session.
A smaller SDK is easier to say yes to. It takes up less space in your app, adds fewer dependencies, and gives your team less to manage over time, so more of your app’s footprint stays yours.
Light, not limited
A smaller SDK doesn’t mean fewer capabilities. With Liftoff Monetize, a lean footprint comes with the full platform behind it.
Every ad format your users respond to. Fullscreen formats including rewarded video, interstitials, and app open, alongside non-fullscreen native, in-line ads, banner, and MREC. Match the right experience to your app and your users, without carrying weight for formats you don’t use.
In-app bidding, with room to optimize
Liftoff Monetize supports in-app bidding across all major mediation platforms, unlocking additional revenue while eliminating the manual work of waterfall management. For greater control, you can also combine in-app bidding with traditional flat CPM floors in a hybrid setup to maximize performance.
Global premium demand
More than half of Liftoff’s advertiser revenue comes from verticals outside gaming. Premium advertisers across multiple non-gaming verticals, alongside gaming advertisers, compete for your inventory.
That demand diversity reduces your dependency on any single vertical’s ad spend cycle. More demand diversity means more bid competition and less revenue volatility for publishers. Your inventory reaches leading global advertisers across iOS, Android, Windows, and Amazon platforms.
Built for growth, in any genre
For a game shipping hundreds of megabytes of assets, an SDK is a rounding error. For a lean news, finance, or social app, the same SDK is a much larger share of the download, the first number a user sees before installing. A game’s size is expected for what it delivers; in a lean app, the same SDK has a much greater impact. But the principle holds whatever you build: a lighter, well-engineered SDK is a better SDK, in any genre.
See the difference for yourself
Download the latest Vungle SDK for Android and iOS at liftoff.ai/monetize/vungle-sdk.
Want to see what a lighter SDK could mean for your app? Reach out to [email protected] or your Liftoff account manager. We’ll walk through your monetization setup, explain how our lightweight SDK can fit into it, and share our full benchmark methodology if you’d like to dive into the details.