PrizePicks x Liftoff Success Story: Scaling Digital User Acquisition Through Creative Innovation and High-Value Audiences

 

At PrizePicks, one of the leading daily fantasy sports and prediction market platforms in the United States, standing out in a crowded space requires more than traditional advertising. With a highly competitive market that has historically leaned on television-driven campaigns, PrizePicks has carved a new path by investing heavily in digital user acquisition.

In this video, Jeff Gurian, Vice President of User Acquisition at PrizePicks, shares how the company partners with Liftoff to unlock the full potential of digital advertising. Through Liftoff’s extensive mobile ad inventory and creative capabilities, PrizePicks has been able to reach diverse audiences with tailored, high-impact ad experiences, from team- and event-specific creatives to interactive ads that let users experience the platform before ever downloading the app.

Transcript

Jeff Gurian

I’m Jeff Gurian, Vice President of User Acquisition at PrizePicks. PrizePicks is a leading provider of daily fantasy sports and prediction markets operating exclusively in the United States.

The daily fantasy sports and prediction market space is highly competitive. Traditionally, our space has been very television oriented. Our sweet spot has been to dive more into the digital acquisition space.

Liftoff has the inventory and the capabilities to allow us to maximize different creative options in order to reach different customers based on their fandom and interests, whether that being creative that is catered to a particular team or event, whether that be an interactive ad that lets customers experience our platform before they even enter our ecosystem. That’s been immensely valuable in terms of driving acquisition.

Working with the Liftoff team has been very important to that process. They educate and guide around how to maximize our ad spend. The LTVs of Liftoff users are on par with some of the better social media channels as well. So it’s been a very fruitful partnership that we would like to invest more into in the future.