A Home That Reflects Our Identity: Liftoff.io Is Now Liftoff.ai
At Liftoff, AI has always been at the heart of how we help apps grow. It powers our products, drives performance, and shapes how our teams work every day. From Cortex to our custom-built internal tools, AI is woven throughout our platform and our culture.
Now, we’re making that identity even clearer: our website domain is changing from liftoff.io to liftoff.ai.
Why the Change?
This shift isn’t about creating something new. It’s about putting a sharper focus on who we already are: an AI-powered company. AI fuels our customers’ campaigns, uplevels our internal teams, and is widely recognized as a key driver of Liftoff’s growth.
The Engine Behind Customer Performance
At the core of our AI-powered platform is Cortex, Liftoff’s proprietary machine learning system. Cortex learns from billions of real-time signals to predict and act on the highest-value opportunities, fueling measurable growth for our customers and helping them outperform ambitious KPIs. Cortex’s neural network models learn from every engagement, ensuring bidding decisions are led by immediate market conditions.
In-House AI Solutions and Expertise
Our dedicated Gen AI team uplevels our work through custom solutions. Companies everywhere are using third-party AI tools, but our team is also actively developing in-house AI solutions that help with campaign monitoring, performance optimizations, creative generation, audio localization, and much more. Our Gen AI experts also provide education to our customers on effective AI usage and workflows, keeping a close pulse on the rapidly-changing landscape.
Market Confidence in Our Vision
Earlier this year, General Atlantic joined Blackstone as an investor in Liftoff, citing our AI-powered platform and leadership in machine learning as central to Liftoff’s long-term growth story. This confidence in Liftoff’s innovative AI technology and vision further fuels our investment and commitment in this important area.
Our Liftoff company name and our mission remain unchanged. We continue to harness the power of AI to push the boundaries of performance marketing and remain committed to helping our customers grow smarter and faster through innovation.
As part of this transition, you’ll begin receiving emails — including newsletters, product updates, and event invitations — from @liftoff.ai. To ensure uninterrupted communication, please add @liftoff.ai to your email whitelist. Both @liftoff.io and @liftoff.ai will continue to operate in parallel for now, so no disruption is expected. Our website has also transitioned to liftoff.ai, aligning our brand identity across domains.
Looking Ahead
Our domain update is a reflection of who we are and the value we deliver, but the true measure of success lies in the outcomes we deliver every day for our partners. The journey continues, and we’re thrilled to write the next chapter with you at liftoff.ai.