A Year of Spend Shifts: Inside the 2026 Finance & Crypto App Benchmark

By Komal Muthyalu | May 7, 2026
Finance, Non-Gaming, Re-engagement, User acquisition

Finance and crypto apps spent 2025 figuring out where to put their money. The patterns that emerged tell a clearer story than any single quarter could.

That’s why we teamed up with AppsFlyer to publish the 2026 Finance & Crypto App Performance Benchmark: a year of Liftoff Accelerate spend data and AppsFlyer retention and remarketing benchmarks pulled into one interactive, ungated report.

A few of the headline numbers

  • 📈 +47% finance app UA spend growth across 2025 (Liftoff Accelerate)
  • 🔁 2.15x finance app re-engagement spend over the same period (Liftoff Accelerate)
  • 📱 8B+ global finance app downloads in 2025 (Sensor Tower)

What the report covers

The benchmark is built as an interactive experience, broken into three parts:

  1. The widening spend gap. How finance and crypto UA budgets moved throughout last year, including the H2 acceleration, the crypto recovery curve, and the iOS-versus-Android split.
  2. The re-engagement signal. Why finance retargeting more than doubled, what AppsFlyer’s industry data says about the broader shift to lifecycle marketing, and where finance app retention held steady all year.
  3. Are you overpaying for your users? The platform and regional CPI breakdowns, with a quick-reference matrix for where costs ran highest and lowest by quarter.

Questions the report helps you answer

  • Where did finance and crypto app advertisers actually spend in 2025, and how did that change quarter by quarter?
  • How fast is re-engagement growing relative to UA, and what does that mean for budget splits in 2026?
  • What does the iOS premium look like right now, and is it widening or stabilizing?
  • Which regions offer the most efficient CPI by platform?
  • How stable is finance app retention, and what does that imply for LTV modeling?

Who this report is for

UA leaders, growth marketers, and performance teams at finance and crypto apps who want concrete benchmarks to plan against, rather than directional commentary.

The full report is live now. Ungated, scrollable, and built to be referenced.

Read the full report →