Proven Strategies to Drive Q4 Performance

At Liftoff, innovation isn’t just part of our culture; it’s how we operate. Earlier this year, we introduced PEPr, our Performance Experimentation Program: a structured approach to identifying, testing, and scaling high-impact opportunities for advertisers. PEPr was designed to accelerate learning across our platform, turning promising ideas from our teams and partners into measurable growth.

The driving force behind PEPr is our Adapter strategy, a portfolio of scalable and reusable enhancements powered by Cortex, Liftoff’s proprietary AI engine. Adapters translate that intelligence into advertiser-specific outcomes, tuning performance to each campaign’s goals and turning what begins as a custom experiment into a repeatable, platform-wide advantage.

Now, as Q4 delivers some of the year’s highest app engagement, we’re rolling out new PEPr-driven initiatives tailored to this critical moment. Each reflects what we’ve learned through continuous experimentation and showcases how Adapters convert AI insights into real-world performance gains. Read on for a look at how these innovations are helping advertisers scale smarter during peak season and how you can take advantage.

Localized Impact: Adapting to Where Users Are

Every market behaves differently, and effective advertising meets users where relevance drives results. Liftoff’s localization Adapters make this possible by fine-tuning delivery and targeting to account for language, geography, and cultural context, helping advertisers achieve meaningful engagement at scale.

• DMA Targeting uses dynamic delivery to add localized accuracy to U.S. campaigns, enabling secondary campaign setup for regional promotions and allowing for performance testing without disrupting evergreen strategies.
  
• Device Language Targeting connects advertisers with multilingual audiences by serving creatives that match a user’s device language, improving relevance and increasing the likelihood of engagement. Read more about it in our Device Language Targeting blog.
  
• Geo Expansion and Worldwide Campaigns use data-driven targeting to help advertisers grow into new markets with confidence, expanding reach while keeping messaging relevant to each region.

Q4 Impact: Activating personalized strategies now helps you capture attention and convert high-intent users in regions where seasonal app engagement is surging.

Smarter Audience Design: Adapting for Conversions

Strong performance starts with understanding who the right users are. Liftoff’s audience-focused Adapters refine how we identify, evaluate, and reach high-value users, ensuring spend is focused where it has the greatest impact.

• High-Value User (HVU) Targeting prioritizes users with the strongest predicted revenue potential, using dynamic thresholds that refresh throughout the day to keep campaigns efficient and performance-driven.
  
• Contextual Targeting expands reach by curating audiences from top-performing app IDs or user profiles, helping advertisers find more users who behave like their best converters.

Q4 Impact: Using precision audience strategies helps ensure your budget reaches users who are most likely to convert when acquisition costs are at their peak.

Premium Supply Solutions: Adapting to How Ads Show Up

Quality placement is essential to driving engagement and performance. Liftoff’s supply-focused Adapters help advertisers control how and where their ads appear, balancing reach, visibility, and efficiency across inventory sources.

• OEM Inventory provides access to placements across Samsung, Xiaomi, and other device ecosystems, including pre-installs and home screen widgets. These trusted entry points expand reach while maintaining strong engagement and performance standards.
  
• Rewarded Inventory gives advertisers flexibility to shape engagement strategies. Campaigns can scale up on high-performing rewarded formats or exclude them entirely to improve downstream conversion results.

Q4 Impact: Optimizing where and how ads appear secures premium placements and drives stronger engagement when competition for quality inventory is at its highest.

Strategic Timing Levers: Adapting to When Performance Peaks

Timing plays a critical role in campaign performance. Liftoff’s delivery-focused Adapters help advertisers adjust pacing and budget allocation to capture engagement when it matters most.

• Weekend Performance Capture scales up spend during high-engagement periods, allowing advertisers to strategically increase budgets on Saturday and Sunday to align with stronger monetization patterns.

Q4 Impact: Adjusting spend to align with high-usage windows in Q4 helps maximize returns when users are most responsive.

Custom Growth, Built Together

Liftoff’s Adapters transform innovation into scalable performance, translating the intelligence of our Cortex-powered platform into measurable outcomes for advertisers. By configuring proven approaches across audiences, geographies, formats, and pacing, Adapters make personalization both efficient and repeatable.

Every advertiser’s growth path is unique, but Liftoff’s adaptable system ensures each one can scale with precision and confidence. Through continuous experimentation and collaboration, we transform individual successes into platform-wide improvements that drive lasting impact.

To explore which Adapter-led initiatives best fit your campaign goals, reach out to your Liftoff account team or connect with our team to see how we can accelerate your growth.