How Eyecon grew ad revenue 91% using hybrid GAM setup and App Open with Liftoff Monetize
App category: Communication / Caller ID | Solution: Liftoff Monetize | Formats: App Open, In-Line, Interstitial
- 91% growth in overall ad revenue during the period, Liftoff scaled within Eyecon’s demand stack
- 75% increase in ARPDAU across the same period
- App Open emerged as Eyecon’s top-performing placement type
“When we are considering new demand sources, we tend to choose ad networks that have unique demand. Since we work with Liftoff also as a buyer, we know by fact that they have unique demand, and that is what makes the partnership work. The flexibility we get on the creative side, the open communication with the team, and the level of support are on a different level.”
Itay Avramov, Founder and CEO, xGrowth
Eyecon is a communication and caller ID app that helps users identify incoming calls and connect more confidently with the people in their lives. As a non-gaming utility app with a global user base, Eyecon’s monetization strategy needs to balance revenue performance with a clean, low-friction user experience.
xGrowth is a holistic growth partner for non-gaming apps, supporting publishers across ad monetization, user acquisition, and product-related activities. xGrowth operates as more than just an agency, working hand-in-hand with apps like Eyecon to identify opportunities, run continuous optimization, and unlock revenue through testing and data-driven decision-making.
The challenge: building a monetization stack that could actually scale
When xGrowth stepped in to lead Eyecon’s monetization, the existing setup had clear ceilings. The demand stack was thin, format diversification was limited, and yield was leaving meaningful revenue on the table. For a non-gaming utility app with a large, engaged user base, the gap between current performance and potential was significant.
Liftoff Monetize offered both: differentiated demand to put real pressure on the bidding stack, and a team willing to rebuild the mediation setup alongside xGrowth. The goal was clear: maximize yield without compromising user experience.
The strategy: a hybrid GAM setup built around Liftoff demand
xGrowth approached Eyecon’s monetization with a two-step playbook: an initial audit to identify priorities, followed by daily optimization grounded in testing and data.
The team started with the basics, SDK bidding and open bidding, but quickly learned that a pure bidding-only setup was leaving yield on the table. Early in the integration, the Liftoff team identified this gap and recommended moving to a hybrid configuration in Google Ad Manager (GAM), where Liftoff was integrated more deeply into the waterfall to maximize competitive pressure on demand and surface higher CPMs.
Setting this up was not trivial. The initial GAM configuration required significant coordination across teams, but the Liftoff team’s proactive approach, fast iteration on configuration questions, and a willingness to flag missed opportunities turned a complex integration into a compounding partnership.
The breakthrough: format diversification drives measurable lift
Two format expansions defined the partnership’s success.
In-Line ads launched in mid-2025 and, paired with the hybrid setup, contributed measurable incremental revenue almost immediately. Liftoff was one of the first networks Eyecon worked with to adopt inline adaptive banners, which made the integration straightforward and the impact fast.
App Open followed at the start of 2026 and quickly became Eyecon’s top-performing ad format. While interstitials traditionally outperform on raw revenue metrics, App Open offered a better user experience: a more obvious close button, less intrusive timing, and minimal impact on retention. The format reached performance levels comparable to interstitials without the user experience trade-offs that publishers often worry about.
The impact: a smarter, more diversified monetization engine
The combination of a hybrid GAM setup, deeper Liftoff integration, and format diversification reshaped Eyecon’s revenue profile. Overall ad revenue grew 91%, and ARPDAU increased 75% during the period Liftoff scaled within the demand stack.
App Open unlocked a previously untapped placement that now drives the largest share of monetization revenue. Liftoff contributed both direct incremental demand and stronger auction competition, which supported broader yield improvement across the monetization setup.
Beyond the numbers, the partnership reshaped how Eyecon thinks about monetization. Decisions are now grounded in data and forecasts, with revenue upside modeled before each test goes live. That framework helped the team get comfortable with formats they had previously been cautious about, including App Open and interstitials, by tying every recommendation back to projected revenue impact.
What’s next
Eyecon’s roadmap is full of new tests, new formats, and continued optimization with Liftoff. As xGrowth expands its internal tooling to handle more hybrid setups via API, the team plans to apply the same playbook to a wider portfolio of non-gaming apps, with Liftoff remaining a core demand partner in that stack.
The key takeaway for publishers earlier in their monetization journey is straightforward: test broadly, move on what works, and build the stack around demand partners willing to do the work alongside you.
*All performance metrics reflect the optimization period following Liftoff’s integration into Eyecon’s demand stack (Q4 ‘25-H1 ’26), as reported by xGrowth.